“DELIGHT IN CHANGE – FOR AN INDIVIDUAL, FUN-LOVING LOOK THAT IS CONSTANTLY REINVENTED”

Supporting sustainable fashion and natural textiles since 1995

Right from start, it has been the mission of Shepard’s natural clothing to create natural fashions from linen! As a small family firm based in Berlin (design) and Munich (sales), we have been creating women’s fashion made from 100% linen for 25 years.

Produced using fair and sustainable manufacturing practices*, our collections offer both classic and avant-garde styles in a stunning range of colours – providing a wealth of possible combinations to suit every occasion. Working with premium quality natural fibres, we use the properties of different yarns and structures to give our garments a stylish, natural appearance – and make them extremely comfortable to wear.

* What is sustainability? Sustainability encompasses a number of different aspects. These include treating the environment with respect, as well as providing dignified working conditions and operating in an economy that preserves resources instead of destroying them.

“Quality is what makes the difference between fashion and style.”

Ulrike Clevert

Linen is on the rise

IN A FASHION WORLD DOMINATED BY 3D PRINTING AND HIGH-TECH APPAREL, LINEN CLOTHING REPRESENTS A RETURN TO NATURE AND AUTHENTICITY.

It’s what you wear for a trip to the beach, or heading off outdoors with your friends. Linen also reflects the growing consumer interest in ecologically produced clothing. And these days, sustainable fashion isn’t just about reducing your carbon footprint – the renaissance of linen also reintroduces the concept of nature to the world of aesthetics.

What are the properties of linen?

  • robust fabric that doesn’t tear

  • hypoallergenic

  • dirt-resistant and lint-free

  • antistatic and antibacterial

  • pleasantly light and cool

  • soft to the touch

what we really care about

ALL OUR COLLECTIONS ARE DEVELOPED IN-HOUSE

  • “Made in Europe” under fair conditions, in collaboration with long-term partners (small series in Germany, production in Poland).

  • By optimising our logistics processes, we minimise transport distances and ensure responsible use of resources.

  • By not engaging in B2C online trade for the current collections, we support owner-operated, brick-and-mortar retail stores.

Linen – tradition and the modern era

Linen is made from the stems of flax plants. It was the very first woven fabric that people used to make clothes. The ancient Egyptians cultivated flax, and priests and Pharaohs attired themselves in garments of white linen as a symbol of divine purity. And, what’s more: thanks to its cooling properties, linen is the ideal fabric to wear in hot climates. Linen has a cooling effect because very little air gets trapped between its long, individual fibres. Linen fibres are quick to absorb moisture and expel it again – so they draw dampness away from the body more quickly than other fabrics, such as cotton.